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Hospitality · San Francisco, United States

Union Square Boutique Hotel

Union Square

The opportunity

Union Square Boutique Hotel runs 61% occupancy against a comp set doing 77%. The gap is distribution, not location: no flag, no revenue management, and an OTA-heavy channel mix. Conversion and professional management are the entire underwriting. The San Francisco case: a repricing that has run further than the fundamentals justify.

  • 61% occupancy versus 77% comp set
  • ADR $189 against a $241 comp set
  • Unaffiliated, conversion-ready to select-service